The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media Consortium, has challenged the project alpha group to create large action plans and take giant leaps toward new revenue possibilities with branded content.
The first projects are big jumps toward revenue growth, streamlined processes that save time and money, and content production for new audiences. The alphas’ innovative plans are already paying off.
These seven teams have jumped into enormous initiatives and are seeing the first round of results come in with exciting success. Graham Media Group’s Taking Off initiative was our first feature; our second was The Dallas Morning News and their FWD > DFW initiative; and our third is Shaw Media and their work toward improving reporting for advertisers.