September 22, 2021

Heintzelman named general manager at Sauk Valley Media

Advertising director takes over daily leadership role at its newspapers

STERLING – Having led the advertising department at Sauk Valley Media for several years, Jennifer Heintzelman now has taken on a broader leadership role.

Shaw Media has announced Heintzelman has been appointed general manager at Sauk Valley Media and its associated publications, including the Telegraph and Daily Gazette.

Heintzelman will manage the day-to-day operations at Sauk Valley Media’s offices in Sterling and Dixon. She also will continue to be group advertising director for the Telegraph and Daily Gazette, Ogle County Newspapers, and Prairie Advocate.

“I’m blessed I get to do what I love every day,” Heintzelman said. “Newspapers have been my passion for 25 years now, with the past 12 here in the Sauk Valley. I’m ingrained in the community and feel proud to call this area my home.”

That community involvement is an important element to the company’s continued growth, said John Rung, chief executive officer of Shaw Media.

“We need to continue to recognize the importance of the local markets we serve,” Rung said. He said Heintzelman’s appointment as general manager was part of the company’s effort to ensure strong local leadership and effective community engagement.

Don Bricker remains publisher of Sauk Valley Media, in addition to being vice president of operations for Shaw Media. He rejoined Shaw Media in May 2017.

“Jen is an outstanding leader in our company and in the community,” Bricker said. “I am confident she will bring great energy and enthusiasm, along with a passion for the community, to her new role.”

Heintzelman has been with Sauk Valley Media since 2006, first as sales manager before being promoted to advertising director and group advertising director. She previously worked as an account executive at Life Newspapers (1993-1999), Liberty Suburban Chicago Newspapers (1999-2002) and Sun Times News Group (2002-2003). She was associate publisher of Liberty Suburban Chicago Newspapers from 2003 to 2006.

Heintzelman, who lives in Dixon, is a board member of Dixon Chamber of Commerce and Main Street, United Way of Lee County, Dixon Rotary Club, and the Sauk Valley Community Leadership Program.

“I look forward to my new role, and more importantly, to continue working with the dedicated team of professionals at SVM,” Heintzelman said.